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IMATS Los Angeles 2014

One week ago I headed out west to the International Make-up Artist Trade Show (IMATS) in LA. This was my second year attending the show, and I took my notes from last year in order to be better prepared for this year’s madness. My notes, in short, read like this: “Shop first, shop fast, take as many classes as possible”. For those of you who have attended trade shows, especially ones in which there is a great deal of shopping direct from vendors, you know that it SUCKS. Maybe some people love it, but if you’re a bizarre, introverted type A like myself, the shopping part is sort of hell on earth.

Crowds and lines and elbows and huge shopping bags

Crowds and lines and elbows and huge shopping bags

See? Hellish, right?!? Opening night was pro-only, so my MUA friends (Crystal and Bek from Cirque FX, beauty artist Jen Brown) and I jumped right in with our shopping lists and cold hard cash. I stocked up on some long time favorites (Embryolisse products, a favorite mattifier, Crown brushes, Nurturing Force primer) and had a chance to see and handle some things I’ve been curious about (Linear Standby Belts, Vueset palettes, Viseart’s much beloved neutral eyeshadow palette). I squeezed my way in to say hello to my friends at the ever-swamped Frends booth, and elbowed my way in to say hi to my wonderful artist / educator friend Autumn, at the Crown Brush booth. Full disclosure, my travel companion Jen and I had a margarita before we hit the show. That is definitely going into my notes for next year, as a must do.

Martina & Jen wisely have a margarita before shopping

Martina & Jen wisely have a margarita before shopping

Vamping for Frends Beauty

Vamping for Frends Beauty

Day one of the IMATS began like this; strong coffee and long lines. Once we made it into the show, I headed straight to the education wing of the convention center, the place where you could visit the Makeup Museum, watch the “Battle of the Brushes” student competition, and take numerous classes from industry pros.

Some of the payoff for dealing with insane crowd congestion at IMATS

Some of the payoff for dealing with insane crowd congestion at IMATS

I attended a class called “Pretty as a Drag Queen” with Courtney Tichman from OCC. I’m a big fan of OCC (not least of all because they were very generous and sent some amazing product to use on a film I did last year) and this sounded like a blast. Right from the start, Courtney said that the takeaway from this class would be, “Put more on. If you want to be more glamorous, put more on!” I’d have to agree. The class was fun, a good refresher in highlight and contour and sculpting the face.

"Put more on", drag queen / glamour makeup advice

“Put more on”, drag queen / glamour makeup advice

Day One of the IMATS, I got to have lunch with my beautiful and talented friend Karina, who I met on an indie feature last fall. We talked about working on this film together, and how it affected us. She reinforced the feeling that I am so fortunate to have worked on this, because of the cast and crew. Even though I had to keep pushing myself through all of the difficulties, in the end, I am so damn proud of what we did on that movie. I gushed to her about all I learned at the classes, and we sat in the sunshine and caught up on all the other things in life. I adore her, and the fact that she made time to see me (in Pasadena!) while I was in town just made me that much happier to be in the business that I’m in. She is a gem.

Sunny lunch break with this beautiful firecracker!

Sunny lunch break with this beautiful firecracker!

Next up was the Thomas Suprenant, Out of the Kit Character Makeup class. I really loved this one, he had two models onstage and brought only the ubiquitous large, clear set bag that I myself use. He unpacked it for the audience, and explained each product and why you might carry it. I loved seeing so many of the items that I carry and use, as well as some neat new tricks that I can’t wait to try. He talked about the challenges of starting your day doing a full makeup in a trailer, then going to set with everything you MIGHT need on hand, at a moments notice. The ever changing “perfect” set bag!

In between classes, I wandered around the makeup museum and watched makeup demos

In between classes, I wandered around the makeup museum and found this cool cat

Day One ended with Steve Prouty discussing the transformative makeup for Johnny Knoxville in Bad Grandpa, and the nature of making a film in which the public cannot know they’re on film or that Johnny Knoxville is the man they’re interacting with. Fun fact, Prouty notes that, “In North Carolina you can get people to help you bury a body”. The makeup and prosthetics had to be “bulletproof” due to the amount of expression that Knoxville uses with his face, hands, and whole body. There were stunts involved too, so that adds another element of challenge. And a makeup artist’s favorite — stunts followed by a CLOSE UP (note: not actually a makeup artist’s favorite). He talked about working under time constraints, and the need for the makeup dept to become a well-oiled machine and execute the look with perfect precision each time, in under 3 hours. Say what you will, but Jackass Presents: Bad Grandpa has an Academy Award nomination.

Steve Prouty talks about the unique challenges of Bad Grandpa

Steve Prouty talks about the unique challenges of Bad Grandpa

Day Two of the IMATS began with a class on Color Fundamentals, with my friend Autumn Scruggs. Autumn has an unusual and fantastic background in that she started in makeup effects and animatronics, and then discovered that she loves beauty makeup. Her philosophy is exactly what I love about beauty makeup; clean and fresh, with healthy skin that actually looks like skin, not plastic. Her color theory is spot on, and it is apparent that she loves teaching. She knows her stuff when it comes to product, and is happy to share, however she does emphasize that being an artist is about experimentation and thinking on your feet. Use whatever works best for you when it comes to brushes, makeup, and technique. I’m lucky to call her a friend, and I get to pick her brain about makeup whenever she’s in Chicago!

Softest brush ever made?!? From Crown, the Ve's Favorite collection

Softest brush ever made?!? From Crown Brush, Ve’s Favorite collection

The Bill Corso keynote was exactly what you’d expect, a retrospective of his brilliant career with some truly mind-blowing makeups. I’m sure the reel didn’t even scratch the surface of the work he’s done. A truly fun part of the talk was dedicated to an old age makeup he did for Heidi Klum last Halloween. Klum is known for elaborate Halloween makeups, and she contacted Corso with her request months in advance. It was a full body makeup, complete with custom prosthetics and painstakingly applied vericose veins. Show director Michael Key noted that if this makeup had been in a movie, it would likely be nominated for an Oscar.

The process...

The process…aging a supermodel

The last talk of the day, Joe Nazarro interviewing Dexter Dept Head Keith Hall, was a great way to wrap up the show. In a recurring theme for me, I was fascinated by the variety and the task creating “normal” characters (cops, regular citizens), regional makeup (Miami tans), and ultimate gore. Hall was humble and softspoken about his work, but when the Q&A began, his excitement about his job was clear. The intense schedule of working on a episodic (especially one with so much BLOOD) and breaking down a script one week in advance is something I have yet to do, and I hope I get a chance to work on someday. During the talks, Hall spoke about the actors involvement in their character’s looks, and I love that collaborative part of the job.

The ladies of Cirque FX and I SURVIVED the IMATS! Now, let's get a cocktail and look at all of our loot...

The ladies of Cirque FX and I SURVIVED the IMATS! Now, let’s get a cocktail and look at all of our loot…

I enjoyed the whole weekend, but truly, it was the art of character makeup that excites me the most. For me, it is everything I love. It is the perfect mix of character design and collaboration with actors, clever product usage, and the entirely relatable less-than-perfect conditions of filmmaking that end up leaving an artist with a tremendous sense of accomplishment. After the show, I spent three more days in LA with my husband; eating, drinking, sightseeing, and hanging out at some of the coolest dive (and non dive) bars I’ve ever been to. I caught up with friends that moved out there years ago, and now that I’m in the same business, we had a ton of catching up to do. I admitted to a DP friend that I kind of want to live, eat, and breathe my work right now. I would definitely not hate it, if work in LA became a part of my future. It’s all about the company you keep, and I’ve got some awesome friends out there.

Our last night in Silver Lake, for now...

Our last night in Silver Lake, for now…

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